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It’s Launch Day!

kendra allen design

Welcome! The day is finally here that I get to launch my website!
Thank you all for stopping by. I am so excited to share this with you.

I’d like to take this time to tell you a bit about how I got to where I am today. I discovered my love for working directly one on one with clients in my first year of college for Graphic Design. Through word of mouth, I started freelancing for small businesses in the city which I lived. I couldn’t get enough. Don’t get me wrong, freelancing is a TON of work. I had to manage it all. But getting to art direct my own projects and communicate with my own client? I soon realized I couldn’t trade it for anything.

I tested the waters working in a design studio for my school placement, and I felt even more sure that opening my own design business was where my heart was at. After graduating with a 3 year advanced diploma in Graphic Design from St. Lawrence College (Kingston, Ontario), my parter and I packed up and set out for the bigger city of Edmonton, Alberta, to start our life together. I gave birth to our first daughter in September of 2014, and I continued to take on the freelance jobs that I loved.

Creating brands was always something I was super passionate about; but it wasn’t until I created my Etsy clothing shop, House of Posie, that I realized my passion for helping small creative businesses specifically. From the moment I started HOP, I met so many incredible and talented women that were just like me. Pouring their creative energy into their little businesses and raising their children all the while. I’d met my match. I knew I wanted to help every one of these businesses that I could; with the power of strong visual online branding that matched their big, beautiful creative hearts.

Thank you so much for listening, and I hope that I could give you some idea of what is behind my business. Don’t be shy! Leave a comment and let me know what you think of my new site! And don’t forget to enter my giveaway on Instagram!! SO many incredible local businesses have joined me to bring you an amazing prize pack so do not miss out on it!

xx, Kendra.